Rafi started the business back in 1994 with his wife Daniela. It began as ADR, “D” for Daniela, “R” for Rafi and the “A” was put at the front so that they would be first in the phonebook. ADR started with electrical contracting for custom homes and commercial buildings. In 2004, Rafi was one of the first to add solar to the list of services provided. In 2014 when the company and the market for solar grew, Rafi changed the company name to PacificSky Solar.